Black Hat techniques

Black Hat techniques  is a set of practices that increases site ranking in search engine through those medians that violate google terms and condition. Different ways are there to rank in google search engine. Choosing those Black Hat techniques that are considered illegal in the perception of the Google search engine can cause your website to be demoted.5 Black Hat techniques which will destroy your websites includes keyword stuffing, Cloaking, Links Farms, Content Automation, Over Optimized ALT . 

Black Hat techniques  is a set of practices that increases site ranking in search engine through those medians that violate google terms and condition. Different ways are there to rank in google search engine. Choosing those Black Hat techniques that are considered illegal in the perception of the Google search engine can cause your website to be demoted.5 Black Hat techniques which will destroy your websites includes keyword stuffing, Cloaking, Links Farms, Content Automation, Over Optimized ALT . 

Keyword Stuffing

Keyword stuffing is the process in which you stuff your content with  keywords. An example of Keyword stuffing is the android eCommerce website which is selling android phone covers. An example of it is provided below

“We are selling unique android phone covers. These unique android phone covers are considered as one of the most elegant covers in the entire US. These Android phone covers include colors like blue, green, white. “

Above paragraph is more looking artificial and unatural and will have bad effect on reader and Google search crawler

Avoid Keyword Stuffing

  • Avoid using targeted keywords in sentences repeatedly
  • 3-4 Keywords in whole blog/post will not damage SEO perfomances
  • content look more natural and professional to gain SEO ranking
  • Applying above BlackHat Techniques will cause decrease in SEO ranking

CLOAKING

Cloaking means content present to user will be different with content present to bots

Cloaking means content present to user will be different with content present to botsCloaking  

This Black Hat technique is widely used in this industry. In this technique content displayed to the bot is different and content displayed to the user will be different. And it is done by  that  IP Adress displated to the bot will be different and IP displayed to the human being will be different. The content shown to bots consists of keywords and content displayed to human beings will not find relevant information despite greater ranking which will not be fruitful for the reader. Due to Artificial Intelligence now google search engine can identify cloaking easily.

Links Farms 

Links Farms is any group of websites that links to other sites in a group to increase your SEO ranking. A private blog network(PVT) is also recognized as a link farm. A private blog network has different websites. PVT  will connect client websites to those different domains in order to increase client’s website ranking in the search engine. However those domains consist of poor quality and irrelevant content which is considered as spam according to google. Google will eventually cause your website to be terminated.  Links Farm can vanish your SEO. Below are shown how to avoid link farm

Linking with different in order to increase ranking

backlinking to different websites in order to increase SEO ranking

  • Avoid Links Farm

    • The best way to avoid link farm is by avoiding using those services in the freelancing market place e.g Fiverr, Upwork, Toptal which are providing . Mostly these types of services are using link farms
    • If you have a blog or eCommerce website and you are looking for backlinks in different freelancing market place make sure to interograte  the freelancer. How freelancer is accumulating backlinks

Content Automation 

Content Automation means using those tools and software which generate content without effort and then publish that whole content on you website. This seems something which is easy and it might be a good idea for publishing tremendous content in less time but it’s not. Automated content will not contain HTML tags, Heading, Alignment, pictures, and it’s not made for user intent as well. Using Automated Content is a risk as well and it will vanish your SEO ranking. Learn more about content automation

Why not use content automation

  • Content may be poor with no images, no targeted keywords, no HTML tags with no good user experience simply cause a decrease in your Seo ranking
  • If Google caught you using this black hat technique they can simply penalize your website

 

Click Bait 

is the type of black hat technique in which you want to increase traffic to your website by possessing the false title. For example, if there’s an eCommerce website of the iPhone. A post is about iPhone chargers however the content inside the post is about iPhone covers then this is called clickbait. strategy can damage your website and SEO ranking

Over Optimized ALT description 

Stuffing your picture with a keyword instead of appropriate content.  SEO developers used to do this practice which is considered as a violation in the eye of google terms and conditions. Using this Black hat SEO can cause a decrease in your SEO ranking and you should avoid using this technique

Conclusion

Black Hat SEO conflicts with the rules set via web crawlers and controls them to increase higher rankings. It can prompt being cleaned totally from indexed lists or increasing a lower position. White Hat SEO is a more moral method of doing SEO by making quality substance and a decent client experience.SO avoiding black hat SEO is more better way. If you want to learn about off page seo then click on the link